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Direct Response Email for What's Working NOW In
B-to-B Marketing, Lead-Generation & Sales Workshop Subject Line: Save The Date of September 20th
Body Copy:
Hi Bill:
Looking for ways to improve your marketing, lead generation and sales results?
Who isn't?
That's why I thought you'd like to know about a unique business event taking place on
September 20th in Cincinnati at the Montgomery Inn Banquet Center.
"What's Working NOW in Marketing, Lead Generation & Sales -- And How You Can
Make It Work For You" is a full-day workshop that (Insert your company's name) is putting on. I'm pleased to be one of the presenters. For detailed information and registration, click on: www.positiveresponse.com/wwn Tailor-made for busy executives like yourself, "What's Working NOW" features a team of
8 top marketing and sales experts presenting proven business-building ideas, tactics and
strategies. .on 7 key functions that are vitally important to your company's success: (1) Online marketing and lead-generation
(2) Traditional and non-traditional direct mail marketing and lead-generation
(3) Sales strategy
(4) B-to-B telemarketing
(5) List selection and database management
(6) Strategic marketing, positioning, differentiation, and
(7) Tradeshow marketing.
All in a single, fast-paced day.
"What's Working NOW" is where you'll get charged up with great ideas you can use
to send your company charging into the 4th quarter.like a Buckeye linebacker with
a clear path to the Michigan quarterback.
Because at "What's Working NOW" you won't get any fluff.
You'll get facts.
You'll get details.
You'll get case study results.
You'll get the word on what's working now, and how you can make it work for you.
Presented by Commerce National Bank and sponsored by The Business
Courier, UPS Mail Innovations, The Nielsen Company and others you can get complete
information on "What's Working NOW " - including time, location, speakers and topics, and cost - at: www.positiveresponse.com/wwn. I also have a favor to ask. Would you please forward this message to 2 or 3 other
business owners, marketing execs, VP Sales, or Sales Managers whom you feel
could benefit from this workshop?
Thank you. Hope to see you there on the 20th.
To Your Success,
Ernest Nicastro
Principal, Positive Response
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