When & Where: Date: Tues., Sept. 20 Time: 7:30 – 4:00 PM (Breakfast: 7:30 – 8:30 ) Location: Montgomery Inn 601 East Pete Rose Way Cincinnati, OH  45202   To register go to: http://events.bizjournals.com/1677 You can also register by calling Joy Lytle at 513.337.9467 jlytle@bizjournals.com For only $139 you will get: Loads of profitable tips, tactics and strategies for growth Information-packed 3-ring binder and CD-ROM One-year subscription* to the Business Courier Continental breakfast and 1 hour of networking Montgomery Inn barbecue chicken and ribs lunch “Great tips and lots of easy-to-implement marketing tactics. Check it out. You'll be glad you did.” Pat Fransko Performance Films Distributing Dublin , OH  *Included in registration price is a non-deductible NEW subscription fee of $41.50. (Renewals do not apply.)

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Workshop Sponsors:

 

UPS Mail Innovations

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Are you excited about your marketing?

Are your lead-generation efforts paying off for you as well as you’d like?

Happy with your sales team? Your close ratio? Your growth rate?

If you answered any of the above questions with anything less than an enthusiastic “YES!” you’ll want to register today for this informative, fast-paced BUSINESS SUCCESS workshop.

Online marketing, sales strategy, telemarketing, direct mail marketing, marketing strategy, list targeting, tradeshow marketing – the What’s Working NOW workshop covers it all!

Here’s where you’ll get the tools, tips, tactics, and strategies you need to make your company a stronger competitor in the marketplace. Here’s where you’ll hear from top experts with real-life success stories about real companies and get proven, tested ideas for growing your business. Here’s where you’ll find out What’s Working NOW – And How You Can Make It Work For You.

For example, you’ll find out:

• How one company’s 3-step marketing campaign produced a 34% response rate and $1,700,000 in sales from a $10,000 marketing investment
  
• How a Fortune 100 medical supply company was able to generate 50,000 qualified visitors to their web site – at a rate 600% faster than they had originally planned
  
• Little-known B-to-B telemarketing techniques that enabled one industrial products supplier to reap a 344% ROI in just 60 days
  
• How one small change to their web site helped an insurance marketer quadruple the conversion rate for their newsletter
  
• How to attract qualified prospects at the precise point when they are most interested in your products and services
  
• A proven 4-step process for turning tradeshow booth visitors into sales leads
  
• How a laser engraved 30 inch canoe paddle helped a distributor pull an 80% response
  
• How a strategically placed 2 7/8 inch square sheet of paper improved response by 45%
  
• Fast, easy, cost-effective ways to identify and target your most responsive prospects
  
• Details about how an easy-to-execute promotional campaign produced 150 new leads and 80 new clients
  
• How one marketer boosted his sell-through rate 300% by using one of the newest innovations from the United States Postal Service
  
• Details on the direct mail campaign that produced a 14% response rate, a 5% close rate, and was written up in 7 nationally distributed magazines
  
• How to make sure salespeople don’t waste time on unqualified leads
  
• How smart use of the phone helped one financial services firm rake in over $1,000,000 in commissions – in just TWO months…

…and much more. You don’t want to miss this event. Because none of your competitors will.

When you attend this workshop you’ll get tips, tactics and strategies for improving every aspect of your marketing and lead-generation efforts. Plus, profitable pointers on sales, customer service, positioning and differentiation strategy and effective use of new sales technology.

Scroll down for more information on the six top marketing pros, two leading sales strategists, and a bank executive who will give you six hours of sales-multiplying secrets...and will show you how to make them pay off for your business.

• John DiMauro of Commerce National Bank -- a bank for business owners -- will provide a luncheon keynote presentation entitled “Customer Service: Your Most Profitable Marketing Tool.” His tips will include The Ritz Carlton rules for your employees, things you should never hear in your office and why the name on the front of the building means nothing, but the name on the desk means everything
  
• Jon Keel of Improved Results: “How To Use The Internet To Generate Leads and Sales” – A performance-based online marketing expert with an international reputation for improving results, Jon was co-developer of the Xavier University MBA E-Business program. Jon will share such pointers as…7 things you have to do to ensure your online success…The 3 Get-‘Em’s to maximizing your return on investment and…9 tactics you can use to get targeted leads from your web site. Plus, much more.
  
• Barry Rosen & Josh Stailey of The Pursuit Group: “How To Optimize Your Selling Cycle: Six Steps from Ordinary to Exemplary” – Barry and Josh have a combined 60+ years of experience designing and implementing programs that speed up the sales process and produce more wins. Their presentation will show you how to extend sales effectiveness beyond your star performers, build a structure for ongoing sales success, harness new technologies to improve selling, and much more.
  
• Ernest Nicastro of Positive Response: “How To Build A High-Performance B-to-B Lead Generation Machine” – A marketing Pro for more than 25 years, Ernest heads up Positive Response, an award-winning B-to-B marketing firm. You’ll get lots of profitable ideas from his presentation including…How to get a positive response from the executive in the corner office…How to generate direct mail response rates of 15, 25, 50% and more, and…How to write B-to-B copy that gets read – and acted on.
  
• Dan Siefferlen of Comet Communications: “How To Use The Telephone To Generate More Leads, Sales and Profits For Your Business” – Dan Siefferlen has been helping businesses make more effective use of the telephone for 20 years. You’ll enjoy Dan’s presentation and benefit from such tips as…4 common mistakes most companies make when prospecting for new business by phone…How to use the phone to shorten your sales cycle and reduce sales costs, and…How to generate all the customer testimonials you’ll ever need while increasing customer loyalty and profitability.
  
• Lee Sjoquist of Skyline Exhibits: “How To Make Your Tradeshow Marketing Produce Measurable, Moneymaking Results” - Now, more than ever, your trade show marketing program must generate sales and profits. This long-time tradeshow Pro will offer up pointers he’s learned in his 15 years in the industry including…Why trade show selling is different…Who makes the best booth staffers, and…3 parts to an effective pre-show promotion.
  
• Steve Bell of Strategic Marketing Innovations: “6 Keys To Creating A Successful Marketing Strategy” - With 20+ years leading marketing, and product management teams and several years as a technology analyst for Forrester Research…Steve Bell knows marketing strategy. Among the many insights you’ll get from Steve are…How to use pro-ruptive tactics to leapfrog competitors… Why a differentiating strategy is the key to your company’s success…New market research strategies you can use to leverage competitive advantage…and much more.
  
• Dave Powell of Harris InfoSource: “5 Key Database Management Techniques For Growing Your Business - Effective marketing and selling starts with on-the-money targeting and that’s Dave’s expertise. He’ll show you how to profile your best customers and find others just like them…How to quickly identify new markets for growth…How to give added sales punch to all your direct mail and telemarketing programs – and more.
  

REGISTER NOW!