They can make love grow, or break your heart. They can bring down the mighty, or bring acclaim to the unknown. They can be strong, sturdy, inspiring -- or weak, frail, insipid. They are powerful marketing tools, abundantly available to everyone. But not everyone harnesses their full power.

"They are words: How effectively is
your business using them?"

If you're reading this you're either a fellow copywriter, a business owner or a marketing professional. In any case, I thank you for your time and attention. If you fall into one of the latter two categories I hope you'll send me an email or give me a call. I'd love to discuss how I can help your business use the powerful weaponry of words more effectively.

Know this: Your project will be carried out by a skilled professional writer who thoroughly understands your product or service and your customers and prospects.

When writing your copy I'll first gain a thorough and complete understanding of your product or service. And, just as important, your customers and prospects. I call my approach "Finding Your Magic" - and it's detailed here on this web site. Once we've completed this phase I'll be armed with the insight, knowledge and know-how to write persuasive and effective copy for you.

Then, I'll sit down at the keyboard and work my butt off to convincingly communicate your magic to your customers and prospects.

Compelling value

God knows you have a gazillion good copywriters, marketing firms and marketing consultants to choose from. And all of them, in a very real sense, are right at your fingertips, just a "www" away. Well, you have a good copywriter and marketing consultant at your fingertips right now. Someone with more than 25 years of sales and marketing experience, someone who has actual direct sales experience to both businesses and consumers.

In my humble opinion, dollar-for-dollar, for the effort put forth...for the skill level you'll get... and the results I'll deliver for you, I well may be the most compelling value you're likely to find.

What do you need?

• Sales letter?

• E-mail?

• Ad copy?

• Sell sheet?

• Web site copy?

• Corporate capabilities brochure?

• White paper?

• Case study?

• Attention grabbing, response-producing lead-generation campaign?

• A publicity generating press release? 

• Bylined magazine article?

• Speech?

Give me a call at 614.747.2256 and let's talk it over. Because regardless of what you need, we both know there is one important thing you want: positive response. And I'm all about positive response.