Sign up today for the Positive Response
newsletter, AIM For Positive Response and get timely, Actionable Ideas in
Marketing for increasing the positive response to all your marketing and
lead-generation efforts. View sample issue.
Drink deep, or taste not the Pierian spring:
There shallow draughts intoxicate the brain,
And drinking largely sobers us again."
From Essay on Criticism, by Alexander
In Greek mythology it was said that those who
drank of the
Pierian Spring would be graced with knowledge and
We've never met a great marketer that didn't
have a thirst for the knowledge, know-how and learning to
make their marketing even more effective. This section, still
very much a work in progress, is our effort at helping to
satisfy that thirst. While these pages might not constitute
the "Pierian spring" it is our sincere wish that spending
time on them will add to your knowledge base. And contribute
in some small way to making you a smarter, more effective
and successful marketer.