How Are The Numbers?

              (The Lead-Generation Rap)

               A Positive Response/Tongue-in-Cheek Production

                 By: E. “Ice-E” Nicastro

                    How are the numbers?

Are they high? Low? Or just so-so?

Whatever they are we can make them grow.

Huhhh!

Grow. Grow. Grow and grow. Higher. Higher. Higher and higher.

Produce loads of leads and make sales catch fire,

With moxie moves that’ll get you in a groove.

So pick up the phone and dial the digits: 747-2256,

Get a whole new bag of marketing tricks.

Get loads of tips, on how to pick up the pace, in the lead-generation race,

Leave the competition behind, while you move up, to the front of the line.

How are the numbers?

When you do a mailing does it make a thunder?

Or do way too many people toss it asunder?

Into the “round file,” or recycle bin,

Never, ever, ever to be seen again!

Yo! Maybe it’s time to think “out-of-the-box,”

Get a little sly, just like the fox.

Make dang sure your marketing rocks!

Huhhh!

Rocks. Rocks. Rocks and rolls.

Get red-hot leads like burning coals!

How are the numbers?

If everything’s great and they’re blowing you away,
Then you don’t need me and that’s all I gotta' say.

On the other hand, my lady or man

If they ain’t up to snuff, not quite good enough,

Maybe it’s time you tried a new rhyme.

Do something different to energize,

Your lead-generation and revitalize,

So you shake people up and open their eyes,

So you see your leads and sales numbers rise and rise.

How are the numbers?

Are your salespeople happy, feeling sharp and snappy,

Or are they whining and complaining, acting kinda’ crappy?

Leads. Leads. Leads. You know what they want!

Leads. Leads. Hot leads. Hot leads. That's what they want.

They want traction. Action. The right conditions. For making commissions.

Maybe it’s time you took a new approach,
Tried a new game plan, hired a new coach.
So pick up the phone and give me a dial,
My proven ideas will make you smile.

Make the cash register ring,
Make your salespeople sing.
So give me a jingle, you got nothin’ to lose,
Except. Maybe.Lead-generation blues.

How are the numbers?
Are they over or under?
When you send out a mailing does it make an impact?
Do people remember? Do people act?

Does your marketing have audacity?
Does your messaging have memorability?
Is it packed with punch, pizzazz and personality?

How are the numbers?
Are they high? Low? Or just so-so?
Whatever they are we can make them grow!
                 So pick up the phone and hit the digits: 747-2256,
Get yourself a new bag of tricks.

So give me a dial. I’ll answer with a smile.
You got nothin’ to lose. But those lead-generation blues.

How are the numbers?
Is your lead-generation making the equation?
Or are way too many people filled with hesitation?
Is the pipeline full, are account wins up?
Is everybody drinking from the money cup?
 

Get better results from your prospect nation.
Get mo’ better leads, get sales acceleration.
Call 747-2256. Get yourself a new bag of tricks.

Now it’s really “fly” that you read my rap,
So I thank you, thank you with a tip of my cap.
I can’t wait to hear from you, I’m truly excited,
About working with you to get sales ignited.
So call me, call me, give me a ring.
                  And multiply your sales with savvy marketing.
 

© 2006 Ernest Nicastro

About the author
Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist, heads up Positive Response, an award-winning marketing firm specializing in B-to-B marketing and lead-generation. For your FREE copy of the Positive Response Special Report, 77 Sure-Fire Marketing Tips Guaranteed To Boost Results, email Ernest (subject line Tips) at ENicastro@positiveresponse.com. Or, contact him by phone at 614.747.2256. For more information visit www.positiveresponse.com.

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