Welcome! Thanks for stopping by.

I’m Ernest Nicastro, Founder and Principal of Positive Response. For that matter, I AM Positive Response. Sure, when need be, I can pull together a top-notch team of associates to tackle even the most complex marketing challenge. But for most projects, especially for copywriting, content development and any type of lead-generation program, you'll be dealing directly and exclusively with me. I'm always a phone call away. And if I'm not available when you call, I'll get right back to you, usually within an hour. Two hours, tops.

If you think I may be able to help you, send me an email to enicastro@positiveresponse.com or better yet pick up the phone and give me a call at 614.747.2256. I offer all prospective clients a free one-hour consultation. I can't guarantee that I'll have all the answers but I do guarantee you this: I'll be a good listener and offer you candid, straightforward feedback. I may even have a few ideas for you that you hadn't thought of; sometimes an outside perspective can be of great value, even when it's free.

But even though it's a free call, time is a precious commodity and neither of us wants to waste it talking with someone who isn't a good fit.

With that thought it mind here are -

10 Signs that you and I can  work effectively together:

1. You value effective marketing as a key driver of business success

2. You view marketing as an investment and not an expense

3. You believe in the power of good writing to motivate people to take action

4. You feel strongly that a large percentage of all your available marketing capital should be invested in accountable, response-producing, move-the-needle marketing activities

5. You’re not afraid to push the envelope a little bit every now and then

6. You believe that most, if not all, buying decisions are driven by emotion and justified with facts

7. You believe that my depth of experience in your industry is less important than the quality of my copy and/or ideas

8. You, in fact, welcome a fresh outside-the-industry perspective to your current marketing challenges

9. You want to work with a skilled, creative person who knows the marketing rules and when to break them...and who stays abreast of what’s working now in marketing and lead-generation

10. You have a sense of humor, like a good laugh and don’t think the golden rule is some antiquated notion from a bygone era.

While it's not necessary that we be in total agreement, if fewer than six of these statements fit you, then you and I probably aren't a good fit. On the other hand, if you found yourself nodding your head to all of them - especially number 10 - then, to quote Humphrey Bogart's Rick Blaine from the classic movie, Casablanca "...I think this is the beginning of a beautiful friendship."

At the very least, we should talk. So give me a call or shoot me an email and let's schedule a time.
 

And don’t forget to sign up for the Positive Response monthly newsletter, AIM For Positive Response. Here's where you'll get a steady diet of actionable ideas in marketing for generating positive response to all your marketing and lead-generation activities. View sample issue.