How can I help you? Here's how:

“Ernest Nicastro is a superb writer. He has a thorough command of the English language and knows how to use it effectively. What’s more impressive to me though, is the time and energy he put into learning our business. What we do, how we do it and why it matters. To that end, he studied all of our existing marketing materials and familiarized himself with our competitors. Then he conducted a detailed, two-hour interview with two of our top executives, which he recorded and had transcribed into a written document.

“Next, he did brief interviews with two of our clients to get their first-hand perspective. In the process, he collected two valuable testimonials for us to use. Finally, he started writing. The end result – our new corporate capabilities brochure – reflects both his skills as a writer and the hours of research, study and preparation that went beforehand. A testament to how well he succeeded in telling the IAC story is the fact that once he delivered his final draft, there were maybe three sentences of edits.

“We now have a corporate communications and sales and marketing tool that is second to none, and vastly superior to the standard marcom piece of this type. I know from the presentations I’ve made that Ernest's words and ideas, and the facts, figures, client stories and related information he pulled together and articulated for us…are having a positive impact on clients and prospects.

“So if you’re in the market for the services of an excellent writer and marketer…who will dig and probe for the vital information needed to convincingly communicate why people should do business with you – instead of someone else – the person you want is Ernest Nicastro. He has my enthusiastic recommendation. After you work with him, I’m confident he’ll have yours as well.”

James Reed, Director of Sales, Inter-Action Consultants, North America

 "As a private equity management and investment banking firm, some of our clients don't have a lot of time or money to spend on marketing so it's critical that we cut through all the marketing fluff and get right to what really works - and that's what Positive Response gives you. Since we've started using the strategies outlined by Ernest Nicastro, our client's marketing is FINALLY paying off. One client took one of the letter templates Ernest provided, mailed it to 200 people, and picked up 5 new clients instantly.  

"Another strategy is working like magic to generate new referrals. Without a doubt, working with Positive Response was well worth the money spent. Not only do their campaigns pay for themselves, but they truly encouraged me to keep recommending targeted marketing as a growth strategy for all our clients in our equity portfolio."
Steve Garrett, Managing Partner, AccessEdge Value Network, LLC

"We were looking for a writer who understood sales and marketing. We decided to go with Ernest Nicastro and Positive Response. Not only he could put selling power into the materials, he also put in extra efforts to get the project out to meet our tight deadline and to work with our graphic design house. As a result, we were able to launch our marketing campaign successfully."
Hayden C. Hong, President/CEO, Long Circle, Inc.

"Thank you for your help with the new letter program for our conservation program. Not only were you easy to work with you were prompt and very responsive. The text of the letters is exactly what we were looking for, easy to read and very appealing to our particular customer base. We look forward to working with you on future projects."
Cindy Smith, Customer Marketing, Colonial Life & Accident (Now part of UNUM)

"Ernest Nicastro is a talented copywriter and savvy marketer. His words and his ideas get results. Most importantly, they make me and my business money." - Bruce Luecke, Business Owner/Business Coach, Action International

"Everyone at Timberland is extremely pleased with the results. Our work with the Positive Response team helped us achieve a substantially sharper focus, and a much stronger and dynamic positioning of the company. More importantly, sales are up dramatically. As of this writing the company is on track for a record-breaking year."
Dave W. McKim, Vice President, Timberland Custom Homes

"It was a real pleasure doing business with you for the development of our introductory sales letters. You really took the time to understand each of our vertical markets and developed excellent communication pieces. We already have seen response from our brokerage letter that you created for us. I hope we can do business again in the future."
Lynne Doyle, Mgr. of Marketing and Communications, Atlantic Group Sales, Output Technologies (Now DST Output)

"Sales are up over 100% from a year ago; due in large part to the highly effective direct marketing program you created for us."  - Eric Postle, Principal - Business Properties, Inc. (Eric is now with Washington Partners)

"I had the chance to surf your [EC Outlook] new website today. You have improved it greatly. The product positioning is much crisper." (E-mail sent to company's President & CEO after re-launch of the corporate web site with all new content.)
Tom Frederick, General Partner - Venrock Associates

"I'd like to express my thanks for the terrific job you've done for our specialty printing company. As I write this, our Marketing Director is in Southern California at the urgent invitation of a two billion dollar computer manufacturer. And later this week a delegation from an even larger silicon valley network company is visiting us! These developments testify to the effectiveness of your counsel.. We look forward to working with you again." - Jeff Martine, (former) President, Telepress

"I just wanted to let you know what a pleasure it was working with you.. It's not just the tools and techniques you provided us, or the words on paper.... If a company can become more self confident, we did it! And the marketing materials you prepared have enabled us to hit the ground running.

"I am so grateful for your excellent writing skills; your ability to condense our goals, dreams and objectives down to succinct marketing statements; and your professional attention to our project. And you were fun to work with! I truly considered our meetings a treat, a highlight to the week. I look forward to working with you again. "
Barbara Matthews - Vice President - Kleos Corp. - Shoreline, WA