Why Positive Response May Be The Right Marketing Firm For You

Welcome! Thanks for stopping by.

I’m Ernest Nicastro, Founder and Principal of Positive Response.

You won’t get a lot of hype and "hoopla" on this site. I don’t much care for it and I don’t think you do either. That’s not to say we aren’t good at what we do. We are. But the bottom line is this: We may or may not be the right marketing firm for you.

If we are, I know from experience it will be as much for the fact that we share many of the same beliefs about marketing and lead-generation...as for the fact that your needs and our skills make a good match for one another.

For example…

…if you value effective marketing as the key driver of success in your business…

…if you view marketing as an investment and not an expense…

…if you believe in the power of good writing to motivate people to take action…

…if you feel strongly that a large percentage of all your available marketing capital should be invested in accountable, results-oriented, response-producing, move-the-needle marketing activities…

…if you’re not afraid to push the envelope a bit every now and then…

…if you believe that the majority of all buying decisions are driven by emotion and justified with facts…

…if you believe that the quality of a firm's ideas are more important than their depth of experience in your industry...
...if you in fact welcome a fresh outside-the-industry perspective to your current marketing challenges…

…if you desire to work with good, skilled, experienced, creative people, who know the marketing rules and when to break them...and who stay abreast of what’s working now in marketing and lead-generation and…

…if you have a sense of humor, like a good laugh and don’t think the golden rule is some antiquated notion from a bygone era…

…then Positive Response well may be the right marketing firm for you. (For further assurance check out our client testimonials.)

Spend some time with us. See if you think we're a good fit for your business.
Ultimately it's your decision. So I invite you to put your mouse and your mind to work. Read some of my articles. View some samples of our work. Get a better feel for who we are, how we work with companies, what we believe, and how we turn those beliefs into actions that produce positive response.

When you’re done, if you feel good about what you’ve read and think we may be a good fit for one another...pick up the phone and give me a call. Or, send me an email. You can reach me by phone at 614.747.2256 and my email is enicastro@positiveresponse.com. 

Thanks again for visiting.

And don’t forget to sign up for the Positive Response monthly newsletter, AIM For Positive Response. Here's where you'll get a steady diet of actionable ideas in marketing for generating positive response to all your marketing and lead-generation activities. View sample issue.